Urban Strategies is currently part of a team working on an ambitious 30-year Transportation Master Plan (TMP) for the City of London, Ontario. The goal is to create an integrated multimodal transportation plan built on sound technical foundations and presented in an engaging format. Urban Strategies’ role in the plan is to ensure that the City’s objectives for growth management, placemaking and urban design are properly integrated into the TMP. We are constructing alternative growth scenarios to test their impact on and benefit from the transportation strategies proposed, including a “business as usual” model, a “downtown” focus, and a “nodes and corridors” vision. We are developing transit-oriented development strategies to support London’s ability to achieve its ambitions for increasing two-way daily transit ridership and improve the transit modal split. We are also constructing road cross sections for potential BRT corridors that mediate between all demands for the right-of way, and are developing location-specific guidelines to ensure quality of space.