Mary Castel, Partner, leads Urban Strategies’ Business Development and Communications functions. She works with teams to develop social media strategies for public and stakeholder engagement, and founded the Urban Strategies® Academy, a collaborative employee education program that acts as a knowledge accelerator and cultural incubator. She co-led the development of the firm's online engagement and interactive mapping tool kit that allows for deep analysis of how community members interact with their environment. She is a Champion of the Women's Leadership Initiative (WLI), has held management roles with the Toronto Chapter of the Urban Land Institute and was a founding member of the Women's Development Collaborative.