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Urban Strategies

Urban Strategies® is a global urban design and planning consultancy based in Toronto

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Britannia Farm Master Plan Refresh

The Britannia Farm Master Plan Refresh is an ambitious project driven by the overall goal to provide inspiring outdoor and experiential education in Peel Region. Britannia Farm is immense in its scale at approximately 200-acres and represents an increasingly rare, large open space with a variety of natural and cultural...

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LeBreton Flats Master Plan

The former lumber district of LeBreton Flats, cleared in the 1960s to make way for government buildings that were never built, is home to the Canadian War Museum and is now set to become an extension of downtown Ottawa. Claridge Homes has built the first phase of a new neighbourhood...

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East Harbour

Since 2017, Urban Strategies has been working to transform Toronto’s East Harbour, a former industrial area on the banks of the Don River and the site of the abandoned Unilever soap factory. The master plan implements a vision for an animated and complete mixed-use community. The proposed plan is structured...

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Canary Wharf

Canary Wharf is the largest redevelopment project in Europe. In 1988, Urban strategies was retained to assist on a number of urban design and planning aspects, including the management of an international urban design competition for the site’s Thames frontage and west ferry circus area. We also prepared a comprehensive...

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Niagara Lakefront Enhancement Strategy

In 2012, Urban Strategies was retained by the Niagara Region to assist with the development of the Niagara Lakefront Enhancement Strategy (LES). The deliverables from this study are intended to be used as a framework that the Niagara Region can use to guide enhancement and improvement of public access to...

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Queens Quay LCBO

Urban Strategies Inc. was originally retained by Infrastructure Ontario (IO) in 2011 to prepare an optimal use study for the redevelopment of the Queens Quay LCBO site. As an 11-acre waterfront parcel in downtown Toronto, the site presented a variety of opportunities for significant intensification and redevelopment to support a...

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King High Line

The King High Line is a bold city-building initiative that will link Toronto’s West Queen West and Liberty Village neighbourhoods through a network of bridges and paths over the Georgetown rail corridor. Conceived and initiated by developers First Capital Realty and Urbancorp, the project will combine public and private space...

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Master Plan & Urban Design for Tengah Town

In 2013, the Housing and Development Board of Singapore (HDB) invited international design firms to provide a conceptual master plan for Tengah, a comprehensive new town for about 200,000 people at the western edge of Singapore’s urban agglomeration. Located at a key ‘gateway’ to the reservoirs, wetland and nature reserves...

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St. Michaels College School Master Plan

St. Michael’s College School was interested in renewing certain of its facilities, and at the same time, rationalize its campus holdings, including disposal of lands that are surplus to the School’s needs. Private development of these surplus lands will contribute to the capital required for the desired facility renewal and/or...

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Chalk River Site Master Plan

Canadian Nuclear Laboratories (CNL), Canada’s premier nuclear science and technology organization, is transforming its Chalk River Laboratories on 3,700 hectares in the Ottawa River valley through the revitalization of site infrastructure, the decommissioning of aging buildings and a significant investment in new, modern science facilities. Urban Strategies, working with HDR...

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Halifax Public Lands Master Plan

Urban Strategies, in partnership with EDM, developed a vision, master plan and urban design criteria to guide the redevelopment of 11 acres of municipal and provincial land holdings in the heart of Halifax’s Spring Garden Road corridor. As part of the visioning process, Urban Strategies developed and led two week-long...

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Ontario Shores Master Planning Services

Ontario Shores Centre for Mental Health Sciences (Ontario Shores) is located on Lake Ontario in the community of Whitby. Over the past fifteen years, Ontario Shores has redefined its vision and core values to advance mental health care by incorporating leading mental health care practices, adopting a focus on research...

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Marché Central

Urban Strategies has been helping Bentall Kennedy identify opportunities for realizing the full development potential of their Marché Central property in Montreal. As part of this undertaking, our team developed a vision and master plan for a lifestyle centre that included a series of options for how the site could...

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Cardiff Bay Waterfront Master Plan

In 2014 Urban Strategies was engaged by Cardiff Council to develop a Waterfront Master Plan for Cardiff Bay, an area approximately two kilometres south of Cardiff City Centre. In the late 1990s a freshwater lake was created by the construction of a barrage across the mouth of the Bay, and...

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Celestica Development Proposal

Urban Strategies Inc. has been retained to develop a conceptual Master Plan for Celestica’s approximately 60 acre global headquarters and manufacturing facilities site in Toronto, Ontario. Developed in support of an application to convert a portion of the site from employment use to mixed use, the conceptual master plan incorporates...

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Humber River Regional Hospital

Urban Strategies has provided ongoing planning services to Humber River Regional Hospital (HRRH) since it was created in 1997 through the amalgamation of three hospitals in northwest Toronto. After an initial restructuring phase, during which we sought municipal planning approvals for building additions, HRRH recognized the need for a new...

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Galleria Mall Redevelopment

Urban Strategies is leading the master planning and development approvals process for the redevelopment and re-urbanization of Galleria Mall, including the integration of Wallace Emerson Community Centre. The overarching goal of the project is to reconnect the site to its surrounding urban fabric while enhancing the suite of public amenities...

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Centennial College Progress Campus Master Plans

Urban Strategies led a consultant team to create an integrated and comprehensive Campus Master Plan for Centennial College’s Progress Campus. The Master Planning process included a comprehensive analysis of the existing Campus and consultation involving students, staff, faculty, alumni, and College leadership. The Campus Master Plan provides a roadmap for...

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Grandin Parc Village

Urban Strategies worked with Amacon to develop a revised master plan for an aging shopping centre in St. Albert, Alberta. Amacon acquired the site in 2008 and secured approvals for a mixed-use redevelopment including some 1,200 units. Urban Strategies worked closely with Amacon to revise the approved scheme to better...

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Villiers Island Precinct Plan

The Villiers Island Precinct Plan is an ambitious and inspirational plan to guide the transformation of an industrial area into a new sustainable and inclusive neighbourhood in Toronto’s Port Lands. The area known as Villiers Island will be created through the naturalization of the Don River, flood protection, and the...

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Midland Downtown Master Plan

Midland is a town with many strengths, including a rich history, a robust culture, a well-defined historical main street, recreational amenities, a strong employment base and an idyllic setting on Georgian Bay. With so many natural and community assets, residents of Midland enjoy a high quality of life. Significant investments...

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Bathurst Quay Neighbourhood Plan

In 2014 the City of Toronto commissioned Urban Strategies to create a neighbourhood plan for Bathurst Quay. Through extensive community and stakeholder consultations, the master plan advances community priorities in advance of growth strategies centred around Billy Bishop Toronto City Airport (BBTCA) and the Tripartite Agreement governing airport operations. The neighbourhood plan envisions: An expanded...

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Toronto Pearson Airport Capacity Study

The Toronto region is faced with a tremendous planning opportunity created by growth in air traffic demand in Southern Ontario. By 2043, experts estimate that demand for air travel in the region will expand from 42.2 million passengers each year to 90 million. As an international hub, Toronto Pearson will play a...

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The Well

In 2008, Osmington Inc. hired Urban Strategies to start the process of transforming the Globe and Mail lands into an iconic legacy project for the city. The site is one of the last high profile landholdings along the Front Street corridor. Urban Strategies prepared a planning policy review and master...

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CIBC Square

Ivanhoé Cambridge and Hines has partnered with Metrolinx to secure development approvals for a significant mixed-use office development at 81 and 141 Bay Street, known as CIBC Square formerly Bay Park Centre. In April 2017, CIBC was announced as the new anchor tenant for this development. The development includes two office towers, including 2.9...

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Princeton University 2026 Campus Plan

Princeton University is one of the oldest and most distinguished colleges in the United States. A world-renowned research university, Princeton sets itself apart with an equal commitment to undergraduate teaching. The University has a significant regional impact as one of its largest private employers and a destination for almost 800,000...

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Alexandra Park Revitalization

Urban Strategies worked with the Toronto Community Housing Corporation (TCHC) to develop and implement a revitalization plan for the Alexandra Park neighbourhood. This is an 18-acre social housing development built in the 1970s in Downtown Toronto. Urban Strategies was engaged starting in 2009 to develop a master plan for Alexandra...

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Brooklyn Bridge Park Master Plan

Brooklyn Bridge Park, comprising 85 acres of former port lands along the East River, is a major addition to New York’s parks system and a catalyst for further revitalization of the Brooklyn waterfront. Urban Strategies, in collaboration with landscape architect Michael Van Valkenburg and finance and policy consultants HR&A, prepared the...

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City of Hamilton

In the late 1990s, Urban Strategies was retained by the City to prepare a Downtown Economic and Urban Design Strategy. We recognized immediately that Hamilton was rich in assets, including historic buildings, museums, restaurants, sports venues and an accessible waterfront. These became the foundation for a Downtown Strategy, followed by...

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Governors Island Redevelopment Framework

Located only a few hundred yards off the southern tip of Manhattan, Governors Island is perhaps one of the most important but least known public spaces in New York City. After hundreds of years as a military and Coast Guard base, Governors Island is being re-opened to the public. Urban...

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Brantford Downtown Vision and Masterplan

Brantford Downtown Vision and Masterplan (2006 - 2008) Urban Strategies was appointed to lead a Community Visioning exercise to establish a master plan for how this mid-sized city’s downtown should evolve and continue to build on recent investments. The study provided the necessary tools, such as design guidelines, regulatory changes,...

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Lower Don Valley Vision & Master Plan

Vision and Master Plan Phase I (2003 - 2005) British Land and Sheffield City Council retained Urban Strategies to produce a compelling vision and regeneration Framework for this 400 hectare former steel works site in the Lower Don Valley area of Sheffield. The principles of the Lower Don Valley Masterplan...

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Richmond Hill Regional Centre Study

The Richmond Hill Regional Centre, a large “big box” shopping district focused north and east around the juncture of Highway 7 and Yonge Street in the Town of Richmond Hill, has been identified by the Province of Ontario as an Urban Growth Centre and a Mobility Hub. Supported by the...

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McMaster University Campus Master Plan

McMaster University has experienced dynamic growth in both facilities and enrolment within the past decade. Urban Strategies has been working with McMaster University to identify opportunities to accommodate this growth on a constrained site within some of Hamilton’s most beautiful historic neighborhoods. Our work has ensured that key campus open spaces are protected and that new development...

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Brock University

Campus Plan Update (2015 - 2016) Since 2001, Urban Strategies has provided urban design and planning services for Brock University, including leading the 2003 Campus Plan, the Facilities Needs and Priorities Study, an athletic precinct plan, a study for the Canada Games Athletics Complex and a feasibility study to move...

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Cork South Docklands Masterplan & Vision

Located on the City’s doorstep, the South Docklands represent a unique opportunity to create a diverse, active waterfront district as an extension of the city’s centre - a gateway to the future growth and competitiveness of Cork. Working in consultation with the City of Cork, Urban Strategies was retained by a major private land...

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Bridgepoint Health Master Plan

Urban Strategies was retained by Bridgepoint Health to develop a comprehensive plan to guide the long-term redevelopment of a large, strategic site overlooking the Don River Valley and next door to a thriving urban community. The site contains Bridgepoint Health’s existing, functionally obsolete hospital, the Don Jail and other buildings, and is isolated from its...

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Union Station Air Rail Link

Urban Strategies developed a feasibility and functionality study addressing access, wayfinding and associated infrastructure to/from Union Station’s new Air Rail Link Lounge for Metrolinx. This includes studying functional accessibility - access and egress, connectivity to various adjoining streets and structures; connections to existing services and partners; drop off and pick up considerations; emergency planning; evaluation...

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Toronto Waterfront Revitalization

Introduction The site contains 2,000 acres of largely vacant and underutilized industrial lands and open space resources including over 170 hectares (400 acres) of new parks, a continuous waterfront promenade, new cultural and tourism facilities, 40,000 new housing units and 10 million square feet of new space to feed new...

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London Docklands

As the lead consultants on a range of redevelopment and visioning projects in the area, Urban Strategies has prepared master plan documents for lands totaling approximately 570 acres within the docklands, with a built-out yield of approximately 40,000 new residential units, and commercial space to accommodate approximately 20,000 new jobs....

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Cornell University Campus Master Plan

The Master Plan is intended to build connectivity at Cornell by linking its rich past to its innovative future, the University to its home communities, voices and disciplines across the campus, and people to the environment. Cornell, with 19,000 students, is the largest of the Ivy League schools and is...

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Singapore

1. Greater Southern Waterfront Design Consultancy (2009 - 2010) Singapore’s Urban Redevelopment Authority invited international design firms to harness fresh and innovative master planning concepts for the long term transformation of Singapore’s Greater Southern Waterfront into one of the great urban waterfronts of the world. Urban Strategies led a multi...

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Humbertown Master Plan

Responding to a design competition hosted by First Capital Realty, Urban Strategies and Levitt Goodman Architects joined forces to create a winning proposal that built upon the spirit of the original 1950s plaza design while responding to contemporary planning objectives to create more complete communities.  The result is a fully...

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London Ontario Transportation Master Plan

Urban Strategies is currently part of a team working on an ambitious 30-year Transportation Master Plan (TMP) for the City of London, Ontario. The goal is to create an integrated multimodal transportation plan built on sound technical foundations and presented in an engaging format. Urban Strategies’ role in the plan...

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Ottawa Mid-Centretown Community Design Plan

Urban Strategies led a multi-disciplinary team to create the Mid-Centretown Area Community Design Plan. The project will result in an updated vision and policy document which will replace a 35-year old secondary plan for the area. It brings forward some of the recommendations from the Downtown Ottawa Urban Design Strategy...

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Rebecca Street Redevelopment

Urban Strategies prepared the master plan, development applications, and LEED ND certification for a 17-hectare property in Old Oakville formerly used for military housing and now owned by Canada Lands Company CLC Limited. The Rebecca Street Redevelopment is Canada’s first Pre-Certified LEED for Neighborhood Development Plan, under the first non-pilot...

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Eastern Gateway Waterfront Master Plan

The city of Charlottetown has long been defined by its relationship to the water. Its connection to the Hillsborough Heritage River has defined its history, economy and continues to define its identity. The Eastern Gateway area of the city, just east of the central waterfront, has been long-dominated by large...

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Manchester Airport City

Manchester Airport’s success as the UK’s third largest aviation hub and continuing growth in global business and tourist air travel are propelling the airport into a new and exciting phase of development. While preparing to double its passenger numbers to 50 million in the next 25 years, Manchester Airport Group...

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Etobicoke Centre Public Space & Streetscape Master Plan

Urban Strategies, MBTW Group and GHD have been retained by the City of Toronto to prepare a Public Space and Streetscape Master Plan for Etobicoke Centre. Designated as one of four Centres in Toronto’s Official Plan, Etobicoke Centre is an area envisaged to become a mixed-use urban focal point for...

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PATH Master Plan Study

Urban Strategies was retained by the City of Toronto to develop a Master Plan for the PATH system, to strengthen the vital role it plays in our downtown core’s well-being, The PATH Master Plan, supported by comprehensive, user-friendly guidelines, provided a broadly endorsed framework for its strategic growth and retrofit,...

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Ontario Tech University Downtown Oshawa Feasibility and Master Plan Study

Urban Strategies Inc. was retained by the Ontario Tech University (formerly Ontario Institute of Technology (UOIT)) to undertake a feasibility and master plan study for the planned expansion of its downtown campus. Founded in 2002, Ontario Tech University is Ontario’s youngest University, but has grown rapidly to an enrollment of...

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Sustainable Niagara

In 2010, Niagara Region, with extensive community consultation, produced a Vision and eight Goals for their environmental initiative, Sustainable Niagara. The Sustainable Niagara Vision imagines the Niagara Region in 2060 as a leader in economic, social, and environmental sustainability. Urban Strategies, in partnership with Halsall, was retained to help Sustainable...

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Calgary LRT & Station Area Planning

Calgary Northwest LRT Corridor Station Area Planning Urban Strategies was retained by the City of Calgary to prepare Station Area Plans for three stations along its Northwest LRT Corridor. As part of the decision to become a more sustainable city, Calgary is looking to tie land use to transportation. The...

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Downtown Sudbury Master Plan

Few cities in Canada have undergone the transformations that the City of Greater Sudbury has from its modest beginnings as a lumber town to a world-recognized leader in mining innovation and a growing regional capital for northern Ontario. For the City’s next chapter, Urban Strategies was retained to prepare a...

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Oakville Downtown Cultural Hub

Urban Strategies is currently working with the Town of Oakville on the creation of a Downtown Cultural Hub (DCH). Oakville’s Cultural Plan (2009), along with the Downtown Strategic Action Plan (2010), describe the downtown as a cultural hub with Centennial Square representing a core piece of the hub. However, many...

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Centre for Addiction & Mental Health

The Centre for Addiction and Mental Health (CAMH), a World Health Organization Centre of Excellence, was created in 1998 through the amalgamation of four separate mental health and addiction facilities. CAMH decided that its Queen Street site, in a residential neighbourhood in Downtown Toronto, would be the hub for the...

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University of Manchester

Master Plan & Development Study Urban Strategies were retained to prepare a master plan and development strategy for a new research district in the North Campus area of the University of Manchester, adjacent to the City Centre. The project establishes a framework to revitalize derelict campus lands into a new...

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Queen’s University

Queen’s University is a distinguished and long-established academic institution with a number of well-known professional programs. It occupies a number of campus locations within the historic city of Kingston and this setting is a fundamental part of the Queen’s campus experience. As the University looks to its future, defining and...

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Western University

Western University occupies a beautiful site within the Thames River valley. At the heart of the University are a number of historic structures, which together with the University’s setting have resulted in a campus of remarkable beauty and amenity. Protecting and intensifying the core of the campus has always been...

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Mount Dennis Mobility Hub

In 2012, Urban Strategies was hired to undertake the Mount Dennis Mobility Hub Study. The objectives of the study are to conduct a comprehensive scan and analyse the existing and future conditions around the station area and prepare a plan that will illustrate key infrastructure components, a real estate analysis...

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Parc Downsview Park Sheppard Neighbourhood

The Sheppard Neighbourhood area is comprised of 67 acres of developable brownfield land that is planned as a mixed-use, transit oriented neighbourhood. It is located north of Downsview Park and adjacent to a new subway and GO transit hub opening in 2016. Following a comprehensive Secondary Planning process, in 2011...

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Liverpool Strategic Framework Investment

Urban Strategies were part of a multi-disciplinary team preparing a strategic investment framework (SIF) for the city centre of Liverpool. One of the UK’s most distinctive cities, Liverpool has been facing the challenge of re-inventing itself to respond to a very different future from that of the traditional port city....

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Lawrence Allen Public Realm Master Plan

Urban Strategies worked with the City of Toronto’s Parks, Forestry and Recreation department and Scott Torrance Landscape Architects to complete the Lawrence-Allen Public Realm Master Plan. The Public Realm Master Plan builds on many years of ongoing planning and community engagement which have resulted in Toronto Community Housing’s Revitalization Plan...

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Ramapo College

Ramapo College, in New Jersey, is a small liberal arts college with a significant on-campus residential offering. The College was built in the 1960’s on a former private estate at the foot of the Ramapo Mountains. A modern academic building was created that frames a quadrangle around the historic mansion...

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Waterloo Region Central Transit Corridor

The recently completed ION RT corridor in the Region of Waterloo provides enhanced mobility options for the three cities, dozens of neighbourhoods, multiple campuses, the downtowns, major civic institutions, business centres and community hubs along its 36 km (22 miles) extent. Recognizing the transit was about more than just moving...

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Orillia Downtown & Waterfront Revitalization Plan

Historic Orillia, a city of 32,000 located 130 kilometres north of Toronto, has remarkable natural and cultural assets. It is surrounded by lakes and home to numerous festivals and landmark buildings. Despite its riches, however, the core of the city is not as attractive and vibrant as it should be....

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Weston Station Master Plan

In 2011, Urban Strategies was retained by Metrolinx to prepare a Master Plan for the new Weston Station at the intersection of Weston Road and Lawrence Avenue West in Toronto. This Master Plan is one of a number of concurrent processes that Metrolinx is undertaking to plan, design and execute...

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Exhibition Place Festival Plaza & Strategic Plan

As part of the Strategic Plan for 2009-2012, the Exhibition Place Board of Governors established a goal of developing a master plan for Festival Plaza as part of a broader desire to, “enhance our public assets by addressing infrastructure deficits.” The master plan is intended to present a vision and...

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Guiyang Garden City

Urban Strategies is collaborating with a diverse team of technical specialists in preparing the master plan for Guiyang Garden City, a 1,290 acre (522 hectare) site in Guiyang, China. The City of Guiyang is forecast to receive considerable growth in population by 2030. Guiyang Garden City has a significant opportunity...

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University of Ottawa Master Plan

Urban Strategies created a new Campus Master Plan, (CMP), a process that provides an opportunity to reflect on how the campus has evolved, its strengths and weaknesses, and issues and trends that will influence future development. The plan establishes a vision and framework to guide how the University will transform...

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University of Guelph Campus Master Plan

The University of Guelph was established as an agricultural college nearly 140 years ago. Since then it has evolved into a comprehensive university and one of Canada’s largest research institutions. Despite the growth of the University and surrounding City of Guelph, the campus has retained its rural character and supports...

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University of Waterloo Campus Master Plan

The University of Waterloo, located in the heart of Ontario’s “Research Triangle”, has a 300-acre campus adjacent to 600 acres of undeveloped land rich in natural features. Urban Strategies has been providing master planning services to the University of Waterloo since 1990, beginning with the completion of a campus master plan in 1992. This...

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University of Minnesota Master Plan

With its superblocks, elevated walkways and separate precincts for living and working, the Twin Cities Campus of the University of Minnesota has historically had a poor relationship with the cities that surround it and the Mississippi River that divides it. The Master Plan prepared by Urban Strategies reconnects the two...

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University of Toronto

The University of Toronto is Canada’s largest university. It is known for its excellence in undergraduate and graduate teaching and outstanding research, all within a comprehensive range of disciplines, professional schools, and institutes. The University has three campuses, including the historic St. George campus in the heart of downtown Toronto,...

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Inspiration Lakeview

Urban Strategies led a multi-disciplinary team to create a visionary concept plan for the former Lakeview Generating Station lands known as the ‘four sisters’. The site offers a rare opportunity to create new open spaces and a new community while unifying the City’s waterfront. To achieve this objective, our team drew...

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Buffalo Brownfields Opportunity Study

Urban Strategies, in collaboration with URS, was the lead consultant for the South Buffalo Brownfield Opportunity Area (BOA) Study. The study involved the preparation of a Masterplan and New York State Brownfield Nomination Document for New York State’s largest Brownfield Opportunity Area. An 800 hectare area adjacent to Buffalo’s downtown...

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Red Deer Environmental Master Plan

In partnership with Halsall Associates, Urban Strategies is developing an Environmental Master Plan for the City of Red Deer. Red Deer, centrally located in the province of Alberta, is a fast-growing community facing environmental issues associated with land consumption and development, population growth and the natural resource-related industries that support...

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Midtown Oakville

Oakville Midtown Core In 1999, the Midtown Core was recognized by the Town of Oakville as a diverse area with substantial potential for regeneration, and Official Plan policies were adopted to promote higher intensity mixed land uses. Several initiatives have occurred, including the relocation of GO commuter parking that will help improve opportunities for...

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Markham Cornell Precinct Plan

The Town of Markham retained Urban Strategies in 2011 to prepare a Precinct Plan for Cornell Centre, the future heart of the Markham’s growing Cornell community. The Cornell Centre Precinct Plan will provide detailed planning and design direction to ensure the development of a high density, mixed use centre that serves the needs of the...

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Fan Pier Master Plan

Urban Strategies was retained by the Pritzker family and Hyatt Development Corporation to prepare a master plan for Fan Pier, 21 acres of former port lands in Boston’s South Seaport District. Working with a diverse team of consultants, our master plan sought to create a vibrant neighborhood by accommodating the...

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Advent Health Care Seniors Community

Urban Strategies was retained by Advent Health Care Corporation to develop a Master Plan for a retirement community on a former Hospital site in Toronto. Though responsibility for the governance, management and operation of the facility had been transferred to North York General Hospital in the early 1990’s, Advent Health Care and The Ontario...

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City of Ottawa

Urban Strategies has been involved in numerous projects that are helping reshape our nation’s capital. We have undertaken assignments for the Federal Government of Canada, the National Capital Commission, The University of Ottawa and the City of Ottawa. We are the authors of the Downtown Urban Design Strategy, The Escarpment...

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